Andréia Lopes Azevedo and Carlotta Inserra, POLIS

Overview

Deliverable D8.2 establishes the first project-wide strategy for communicating and disseminating ELABORATOR’s activities and results. It defines the project’s communication objectives, core messages, target audiences, visual identity, channels, responsibilities and monitoring procedures. The document gives partners shared rules for presenting the project consistently while adapting communication to local, national and European audiences. It also supports open access, knowledge transfer and long-term visibility of project outcomes. For readers, it offers a structured example of how a multi-city European project can organise communication from its early stages.

Highlights

• Six communication objectives: The strategy aims to maximise project impact, raise awareness, transfer exploitable results, create synergies, connect with relevant actors and strengthen the project’s scientific reputation.

• Three communication levels: Activities are organised around local demonstration engagement, national dissemination by city authorities and technical communication to European and sector-wide audiences.

• Audience-based messaging: The plan identifies citizens and representative bodies, public authorities, transport operators, industry actors, and research and innovation organisations as its five primary audience groups.

• A complete communication toolkit: The strategy covers branding, printed and digital materials, scientific publications, social media, the website, newsletters, videos, networking and events.

• Roles and monitoring: Partner responsibilities, communication and dissemination indicators, a live monitoring workbook, a publication repository, an events calendar and regular coordination meetings create a shared reporting process.

• Local communication checklist: Each Living Lab is expected to identify a local communication contact, define locally relevant messages and audiences, select suitable channels and report activities to the project.

Conclusion

D8.2 provides the operational baseline for communication throughout the project and was designed as a living document. Its practical value lies in coordinating a large consortium around common messages and standards while allowing Living Labs to communicate in local languages and through locally appropriate channels. The deliverable sets up the tools and responsibilities needed to monitor progress, but it does not yet evaluate the final impact of communication activities.